Evergreen topics refer to videos that remain relevant and valuable over time, generating consistent interest and traffic long after they are initially published. Unlike trending topics that may only be popular for a short period (like news about a new product release), evergreen content addresses timeless themes or questions that people continually seek answers for.

The characteristics of evergreen videos:

• Addresses fundamental questions, problems, or interests that remain relevant

  Examples: "How to write a resume," "How to budget your money effectively"

• The core value proposition doesn't diminish with time

  Examples: "Tips for a healthy morning routine," "How to change a flat tire"

• Often has a stable supply and demand (possibly over decades of time)

  Examples: "How to boil an egg perfectly," "First-time homebuyer tips"

Evergreen videos are valuable because they continue to yield views 10 years into the future. This means if you consistently deliver high quality, you can expect incredible results years down the line because your videos continue to yield consistent results.