"Changing the scope" is a strategy used to stand out among crowded competition on YouTube. It involves adjusting how much of a topic is covered in a video. This means focusing on a specific aspect of a topic that other creators might overlook or changing the format and length of the video. Here’s how to change the scope:

Deep Dives: Take a topic that most creators cover quickly in a 10-minute video and go deeper, maybe even make an hour-long analysis. For example, instead of "The Life of Albert Einstein" in 10 minutes, you could create a 1-hour breakdown that covers each phase of his life in detail. Or, if most creators cover Einstein in an hour, you might stand out with a 10-minute summary hitting only the highlights.

• Series Format: Instead of making one long video about a big topic, break it into a series. For instance, if you're covering "The History of Ancient Egypt," you could make individual episodes for each dynasty. This lets viewers enjoy the topic in parts and dive deeper into each one.

• Microscopic Focus: Zoom in on a single, small part of a bigger topic. If everyone is making videos about Michael Jordan's career, you could make a video just analyzing 5 key seconds from one of his most famous plays. This way, you're showing something specific and unique that others might have missed.

• Bird's Eye View: Condense a huge topic into a short video. Instead of a long documentary about World War 2, you could try something like "World War 2 in 5 Minutes." This makes it fast-paced and ideal for viewers who want the big picture without a long watch.

• Single Aspect Deep-Dive: Focus on just one specific detail in depth. If most people are talking about the entire Battle of Helm’s Deep from "The Lord of the Rings," you could make a video that only covers the strategy of the defense walls. By concentrating on one interesting detail, you give viewers a new way to appreciate the topic.

• Real-Time Coverage: Show something in its full, real duration. For instance, a “Real-Time Tour of Tokyo,” where you walk around the city for an hour with no cuts. It’s like the viewer is right there with you, getting an unfiltered experience.

• Temporal Scope: Change up the timeframe you’re focusing on. Instead of covering the whole history of smartphones, you could make a video just about "The First Year of the iPhone." Focusing on this narrow period gives viewers a fresh look at something they might have thought they knew everything about.

• Before and After: Focus on just the events leading up to something big. For example, instead of making a video about the entire SpaceX rocket launch, cover "Everything Leading Up to the Launch." It helps viewers understand the build-up, challenges, and preparation involved.

• Aftermath Analysis: Show only what happened after a major event. For instance, instead of covering the entire Super Bowl, make a video on "What Happened to the Players Right After They Won." This way, viewers get to see the effects and reactions they wouldn’t normally see.

• Time Period Comparison: Focus on how things changed over time. For example, instead of a generic video on "The Evolution of Video Games," you could do "Gaming in the 90s vs. Today" to highlight specific differences and trends. This gives your viewers a unique look at how things have transformed.

By changing the scope, creators can attract the same audience interested in a popular topic while offering a fresh perspective. Instead of creating another video about an entire battle, a creator could make a video focusing on a small moment during that battle or summarize the entire battle in one minute. This differentiation helps creators stand out amidst crowded competition and potentially attract viewers seeking a unique take on a familiar subject.

Just remember to not deviate too much from your channel offering as a result. Read more about this under “Channel offering”.