Mittalmar has created a new tool that helps YouTubers conduct market analysis for their YouTube videos. Market analysis is incredibly important for YouTubers success.

80% of the time spent creating a video should be planning, while 20% should be editing. A huge chunk of this planning comes down to the initial analysis.

With «Title Research», you can research different topics and get important feedback. One of the first question YouTubers should ask themselves is if a video is worth creating. If there’s no demand for that video, views will be difficult to obtain.

The title research tool has the following tools to help you make better decisions:

Average video volume

This metric measures the inflow of new viewers to a topic or a niche/market that is “non-subscribers”.

By separating viewers from subscribers, we can more accurately determine the actual interest for the topic/niche/market by new viewers. If this metric is negative it signals that demand for this topic is not present. If the average video volume is 10 000, it tells you that on average, videos for this topic has an inflow of 10 000 new viewers.

This information is especially valuable as the YouTube algorithm needs viewer data to recommend your video. Without any views this gets difficult. Low “Average Video Volume” will slow your views growth, and a excellent video may even stay hidden (especially if you have few subscribers to help you). The higher the “Average Video Volume”, the easier it is to grow your video views fast.

Views Expectation Range
The “Views Expectation Range” show typical view counts for a topic/niche/market, based on real historical data from similar videos. Think of it as a simple model for what you might typically achieve in terms of views for the topic/niche/market. The history can’t predict the past, but it often tends to rhyme. To achieve the higher end of the views expectation range, you typically need two things:

1. Recent Topic Interest How many people are actively searching for and watching this type of content right now. YouTube’s algorithm needs viewer data to recommend your video, but without any views this gets difficult. Low recent interest slows your views growth, and a excellent video may even stay hidden (especially if you have few subscribers to help you). The higher the recent interest, the easier it is to grow your video views fast. This is typically measured using metrics like “Views Per Day/Hour” and “Average Video Volume”.

2. Video Quality How well you execute every aspect of your video, from thumbnail to content. The recent interest for the topic and your execution of the video matters a lot for your results! Execution is everything you do to make your video fantastic. You can have all the interest in the world, but with poor execution of the video you will not succeed. Make sure to deliver fantastic quality on your thumbnail, title, hook, video ideation and more.

Tip: Consider analyzing multiple different angles of a search by clustering them together in a content cluster and checking out the “Views Expectation Range” of this cluster. It gives a more comprehensive view of the overall topic/niche/market you are looking at.

Topic Interest 

A metric that looks at the topic/niche/market interest over a longer time-period and divides them between established, declining, trending and niche interest. Think of it as a simple model for showing the broader and larger picture of the direction of interest in a topic/niche/market.

-Established interest: Popular topics/niches/markets with many creators and viewers (e.g., Fortnite, Bitcoin). The benefits on established interest is that viewers have typically been looking for this topic consistently over time and there’s an established base of viewers. On the other hand, it can be difficult to stand out amongst the competition.

-Declining interest: Once-popular topics/niches/markets losing viewers and creators (e.g., old games, old tech). The benefits of declining interest is that people still interested in this topic tend to be very passionate, on the other hand it can be difficult to grow in a market that is shrinking.

-Trending interest: Fast-growing topics/niches/markets (e.g., AI-generated content). The benefits of trending interest is that you can typically grow fast, but on the other hand, the interest could be short-lived and interest might disappear if the trend fades.

-Niche interest: Small but dedicated topics/niches/markets (e.g., retro product videos). The benefits of niche interest is that viewers are often passionate and will stick around, but on the other hand, the ability to reach a large size might be capped.

This metric is best used when combined with your existing knowledge of the topic/niche/market as context matters.

Market momentum

Tells about the current momentum of the market. Together with average video volume, it gives good insight into the current demand for the topic.

Market competition

Competition measures the amount of competition in the topic/niche/market. The balance between supply from creators (videos) and demand from consumers (viewers). If the topic/niche/market has high competition, it isn’t necessarily bad as it can signal a large demand. Similarly, low competition isn’t necessarily always good, as it can also indicate a lack of demand. The takeaway here is that competition should be put into the context with other metrics like “Views Per Day/Hour”, “Average Video Volume” and “Mittalmar Score”.

Typically, when markets have medium to high competition, we suggest creators to “use a unique angle” or to “change the scope” on their videos. A unique angle is the specific perspective or approach a creator takes on a topic to differentiate their video from others, while “changing the scope” involves adjusting how much of a topic is covered in a video and focusing on a specific aspect of a topic that other creators might overlook. These are techniques that can be used to great effect to stand out amongst crowded topics/niches/markets.

Content Similarity

While competition measures the amount of competition in a topic/niche/market, content similarity looks at how similar the competition is from one video to another. If the videos in the market are very similar in terms of their angle and their scope, they will be flagged to have high content similarity. On the other hand, if the content has different lengths and cover different parts of the topic, the similarity tends to be lower.

Typically, when markets have medium to high competition, we suggest creators to “use a unique angle” or to “change the scope” on their videos. A unique angle is the specific perspective or approach a creator takes on a topic to differentiate their video from others, while “changing the scope” involves adjusting how much of a topic is covered in a video and focusing on a specific aspect of a topic that other creators might overlook. These are techniques that can be used to great effect to stand out amongst crowded topics/niches/markets.

Typical video length

Remember to analyze videos similar to your video length. Analyze long-form videos if you plan to do a long-form video.

Advanced video analysis

Monitor the videos that are most similar to your search, and find videos with high interest at the moment. Get historical data for the search and more. This tool can be very powerful if analyzed together with the other metrics.