An unique angle is the specific perspective or approach a creator takes on a topic to differentiate their video from others. It's the unique insight or viewpoint that sets the video apart from the competition, especially in crowded markets where many creators cover similar topics. A unique angle is important for attracting viewers and standing out among crowded competition. It’s especially important if there’s high topic saturation, meaning multiple YouTubers are using an almost identical topic. An unique angle provides a fresh take on a familiar subject. Here’s various examples of how you can create a unique angle by tweaking the way a video is presented:

• Contrarian Angle: Challenging conventional wisdom or taking an opposing stance. For example, "Why Store-Bought Cake Mixes Are Better Than Homemade" or "Why You Shouldn't Use Sugar in Your Cake Recipe."

• Hyper-Specific Angle: Focusing on a very narrow aspect of a broader topic. Examples include "How to Bake the Perfect Chocolate Cake for Two People" or "Making the Perfect Icing: Why It’s the Most Important Part of Baking a Cake."

• Audience-Centric Angle: Tailoring the content to a specific audience or addressing their unique needs and challenges. For instance, "Never Baked Before? Here’s a Simple Cake Recipe Anyone Can Do" or "Baking a Cake for Your First Time? Here’s How to Avoid Common Mistakes."

• Authenticity Angle: Sharing personal experiences, even if they are failures or challenges. This adds a human touch and relatable element to the content. Examples include "The Honest Truth: My First Attempt at Baking a Cake Was a Disaster" or "I Tried 5 Popular Cake Recipes—Here’s What Really Works."

• Time-Capsule Angle: Exploring historical aspects or past trends related to the topic. For instance, "How People Baked Cakes in the 1800s" or "The Cake Recipe My Grandmother Used—And It’s Still the Best."

• Analytical Angle: Breaking down the topic into its components, providing a detailed explanation or analysis. Examples include "The Science of a Perfect Cake: What Each Ingredient Really Does" or "Baking a Cake: A Step-by-Step Guide to Avoid Common Mistakes."

• Hypothetical Angle: Posing "what if" scenarios or exploring alternative approaches. For instance, "What If You Only Had 3 Ingredients? Here’s How to Bake a Cake" or "What If You Bake a Cake Without Eggs?"

• Ethical Angle: Examining the ethical implications or considerations related to the topic. Examples include "Is Baking with Sugar Ethical? Exploring Healthier Alternatives" or "Organic vs. Conventional Ingredients: The Ethics of Baking."

• Storytelling Angle: Weaving a narrative or personal story into the content. This adds an engaging and memorable element to the video. For instance, "The Story Behind My Grandmother’s Famous Cake Recipe" or "How I Learned to Bake a Cake Through a Series of Kitchen Disasters."

• Cultural Angle: Exploring how different cultures approach the topic or highlighting unique traditions. Examples include "How Different Cultures Bake Cake: French vs. American Recipes" or "Traditional Cakes from Around the World: A Baking Journey."

• Satirical or Humorous Angle: Adding humor or satire to the content. This can make the video more entertaining and shareable. For instance, "How to Make the World’s Ugliest Cake" or "A Beginner’s Guide to Baking a Cake, Featuring My Cat."

• Minimalistic Angle: Simplifying the topic or presenting it in a concise and easily digestible manner. Examples include "How to Bake a Cake in Just 3 Steps" or "How to Bake a Cake in Under 10 Minutes of Prep."

• Compatibility with Channel Offering: When choosing a unique angle, it's essential to ensure it aligns with the channel's overall offering. This means considering the channel's existing content, target audience, and brand identity. A drastic shift in angle could confuse viewers and lead to inactive subscribers.

• Finding Inspiration: If struggling to find a unique angle, creators can refer to the list of variables that contribute to a unique channel offering, such as video length, video style, target audience, tone, and more. By experimenting with different combinations of these variables, creators can discover fresh and engaging approaches to their content.

By using a unique angle, creators can attract the same audience interested in a popular topic while offering a fresh perspective. This differentiation helps creators stand out amidst crowded competition and potentially attract viewers seeking a unique take on a familiar subject.

Just remember to not deviate too much from your channel offering as a result. Read more about this under “Channel offering”.